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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 3
One widely read journal featuring promotional marketing is Promo. Access the Web site at http://chiefmarketer. com/promotional-marketing. Examine the table of contents and access the various areas. After exploring the site, write a short report about what is available at the Web site and how it can be used to assist companies wanting to develop various promotions.
Explanation
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Sales promotion is a technique used in t...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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