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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 13
One of the vice presidents of a small but highly respected bank in a local community was charged with sexual harassment by a female employee. What types of communications should be prepared for each of the constituencies listed in Figure 1 Which of the constituencies would be the most important to contact
Figure 1 Stakeholders
Figure 1 Stakeholders
Explanation
Verified
Verified
The most important people to whom the co...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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