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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 25
What causes do you support or are special to you Do you know which corporations sponsor or support the causes If not, see if you can find literature or Web sites that contain that information. Why do you think the corporations choose a particular cause to support What benefits do corporations receive from sponsorships
Explanation
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The causes that one can support can be r...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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