Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 2

Event marketing is used by many organizations to accomplish various objectives. Access the following companies that assist firms with event marketing. What type of services does each offer What is your evaluation of each of the companies If you were hosting an event, which company would you hire Why
a. Advantage International, LLC (www.advantage-intl. com)
b. Fuse Youth Marketing Agency (www.fusemarketing. com)
c. RPMC Event and Promotion Agency (www.rpmc.com