Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 8

Corporate sponsorships are important to nonprofits. Without the financial assistance provided, many nonprofits would not exist. Look up two organizations from the following list of nonprofits. Who are their corporate sponsors What benefits do the profit-seeking companies receive from these sponsorships
a. American Cancer Society (www.cancer.org)
b. Arthritis Foundation (www.arthritis.org)
c. Multiple Sclerosis Society (www.mssociety.org.uk)
d. United Cerebral Palsy (www.ucp.org)
e. Alliance for the Wild Rockies (www.wildrockiesalliance.org)
f. National Wildlife Federation (www.nwf.org)
g. Trout Unlimited (www.tu.org)