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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 12
Sponsorships are now a major component of professional sports. Football, basketball, baseball, and golf all have sponsors. Many stadiums are now named for companies. Why do you think companies spend millions on these sponsorships What impact does it have on you What sponsorships do you notice Which ones do you not notice Why
Explanation
Verified
Verified
Currently companies sponsor different ev...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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