Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 43

In labeling of food products, companies walk a fine line between promoting the product and truth in content. Phrases such as "low sodium," "fat free," "no sugar added," and "light" may give the impression that a food is healthful, but not reveal the entire truth. How often do you read package labels and make purchases based on their content On your next trip to the grocery store, examine various labels that have one of the words identified earlier in this question and compare them to other brands. Do those brands actually contain less than competing brands