Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 4

Solidax ADX was developed in the United States in 2005 and was recently rated by the Weight Loss Institute to be the best weight-loss product on the market. Solidax ADX is based on synephrine, chromium picolinate, and pyrovate and is designed to suppress appetite and increase metabolism and calorie expenditure. Unlike other diet pills, it does not have negative central nervous effects. The ingredients found in Solidax have been proven to be effective in controlled, laboratory-based human weight-loss studies.26
Concerned about recent FTC investigations of false and deceptive advertising of competing brands, the makers of Solidax ADX want a print ad that will be effective but not subject to FTC investigation. Based on the information provided,design a print advertisement for Solidax ADX.