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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 10
Reread the section "Deception Versus Puffery." Find three advertisements that you think are examples of either deception or puffery. How difficult is it to differentiate between the two When does an ad cease to be puffery and become deceptive
Explanation
Verified
Verified
Examples of Puffery
A perfect example o...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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