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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 22
Access the FTC's Web site at www.ftc.gov. Access each of the following components of the Web site. What type of information does each section contain Why is it important
a. Competition
b. Economics
c. Policy
a. Competition
b. Economics
c. Policy
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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