Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 28

Advertising directed toward children remains a hot topic among parents and educators. Many feel that advertising unfairly targets children and creates materialistic desires. By the time a child is 3 years old she already knows many brands of products, such as McDonald's. What is your opinion of advertising to children Is the current regulation enough, or should it be more stringent