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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 31
One of the primary functions of the FTC is to investigate possible false and deceptive advertising and marketing practices. Access the FTC Web site at www.ftc.gov. Go to the "Actions" section of the site. Read through the list of recent actions. Find two that are interesting. Review the cases and write a brief report on each case. What were the results of the FTC investigation
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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