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book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Edition 5ISBN: 978-0132538961
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Edition 5ISBN: 978-0132538961
Exercise 8
Think about advertisements you have seen or heard recently and identify one that you believe is offensive. Why was it offensive Why do you think the advertiser ran the ad if it is offensive Do you think offensive ads can be effective Why or why not
Explanation
Verified
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It can often be noticed that advertiseme...

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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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