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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 11
Access the Web site of the Council of Better Business Bureaus at www.bbb.org. Go to the "Business" section of the Web site. What types of information are available Briefly describe each component of the "Business" section of the Web site and how it is beneficial to businesses.
Explanation
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The business section of the website of C...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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