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book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Edition 5ISBN: 978-0132538961
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Edition 5ISBN: 978-0132538961
Exercise 29
The Children's Advertising Review Unit (CARU) of the Better Business Bureau can be found at www.caru. org. Access the site. Look through the recent cases the CARU has investigated. Find two of interest to you. Write a report about each case discussing the issues and the findings of the CARU.
Explanation
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The main role of this body is to protect...

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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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