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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 35
You undoubtedly have seen advertisements by attorneys and medical professionals. Discuss your opinion about these advertisements Do you think ads by attorneys just increase the number of lawsuits and bankruptcies Why do medical professionals such as doctors and dentists advertise Does it affect your opinion of their professionalism Why or why not
Explanation
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Doctors and lawyers practice a professio...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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