Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 30

Create an advertising approach for one of the following products. Put the idea down in three or four sentences. Organize a small focus group of four other students in your class or individuals you know. Ask them to evaluate your advertising concept. What did you learn from the exercise
a. Retail pet store
b. Baseball caps
c. Computers
d. Sweaters
e. Watches