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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 7
Pick out five print advertisements. Organize a small focus group of four to five other students in your class or individuals you know. Ask the group to discuss the ads. What do they like What do they dislike Write a summary of the evaluation of the ad and the process you used.
Explanation
Verified
Verified
Print advertisements
i. Television adve...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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