Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 13

Form a group of five other students or individuals. Ask each person to write down two advertisements they enjoyed and their reasons. Ask individuals to write down two advertisements they dislike and their reasons. Finally, ask them to write down an advertisement they believe is offensive and their reasons. Ask each student to read his or her list comparing ads that were liked, disliked, or were considered to be offensive. What common elements did you find in each category What were the differences