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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 19
Are sales figures important when evaluating integrated marketing communications How should hard data such as redemption rates and store traffic be used in the evaluation of marketing communications In terms of accountability, how important are behavioral measures of IMC effectiveness
Explanation
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Sales figures are extremely important in...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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