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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
Edition 5ISBN: 978-0132538961 Exercise 2
Nielsen IAG measures the effectiveness of advertisements, marketing programs, and product placements. Access the Nielsen IAG Web site at http://en-us.nielsen.com/ tab/product_families/iag. What type of services does the company offer Pick one of the company's products and write a report on how it can be used by a company such as Reebok, John Deere, or Sony.
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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