
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 1
How does an organization create a customer?
Explanation
Customer :
Customer is an individual or firm, who purchases the products and services created by business. Customer pays for the supply and creates demand for the products.
Way of creating a customer by organization :
Creating and delivering the products to the customer is essential for organizations operating in today's competitive marketplace. To craft customers, the organization has to understand about the marketplace and customer needs. Organization can create the customer by categorizing the needs of customers, and designing goods and services to meet the customer satisfaction of the products. Organization makes the products and services reachable to the customer at a time and place that meets the customer's needs.
Organization has to concentrate more on pricing; it reflects the costs, competition for products in market, and finally ensures the customer-satisfaction after the purchase of products. Organization as deliver the products in an effective and efficient way to customer. To make profitability, the organization has to generate customer loyalty. Customer loyalty is not a short term plan; it is a long term commitment to the products and services.
Customer is an individual or firm, who purchases the products and services created by business. Customer pays for the supply and creates demand for the products.
Way of creating a customer by organization :
Creating and delivering the products to the customer is essential for organizations operating in today's competitive marketplace. To craft customers, the organization has to understand about the marketplace and customer needs. Organization can create the customer by categorizing the needs of customers, and designing goods and services to meet the customer satisfaction of the products. Organization makes the products and services reachable to the customer at a time and place that meets the customer's needs.
Organization has to concentrate more on pricing; it reflects the costs, competition for products in market, and finally ensures the customer-satisfaction after the purchase of products. Organization as deliver the products in an effective and efficient way to customer. To make profitability, the organization has to generate customer loyalty. Customer loyalty is not a short term plan; it is a long term commitment to the products and services.
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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