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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 5
Marketing terminology. Like many subjects, marketing appears to have a language of its own. Visit the website of the American Marketing Association. Click on "Resources" and then "AMA Dictionary." Define the following terms: A/B testing, dating, never-out list, and will-call.www.ama.org
Explanation
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A/B testing:
A/B testing comprises of t...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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