Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 15

You are having lunch with a friend who works for an advertising agency that competes with yours. Suddenly he remembers an errand he has to run before returning to work, and he rushes offwith a hasty good-bye after giving you some money to cover his lunch. As you gather your things to leave a few minutes later, you realize your friend left his notebook computer on the table, open to a report about a client. Your company is very interested in doing some work for this client in the future.
Would you share any information in the report with anyone in your office? Why or why not?