Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 19

With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. The company can be anything from a music group to a clothing retailer-anything that interests you. Suggestions include Papa John's Pizza, Zumba, StubHub, Katy Perry, or Bass Pro Shops. Then write a plan for how you would target and communicate with overseas markets.