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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 4
Give an example of how Big Apple Bagels could use one or more of the nontraditional marketing techniques to promote the opening of a new franchise.
Explanation
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Nontraditional Marketing:
Nontraditiona...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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