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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 12
Why is it important for a firm to establish high ethical standards for sustainability? What role do you think marketers play in implementing these standards?
Explanation
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Ethics :
The process that deals with the...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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