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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 14
Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin?
Explanation
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Transaction-based marketing:
Transactio...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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