Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 24

Choose one of the following companies, or select another one whose goods and services are familiar to you. On your own or with a classmate, formulate a mission statement for that company. Then create a list of objectives that reflect your company's mission.
a. Old Navy
b. Scottrade
c. Taco Bell
d. Verizon Wireless