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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 1
Imagine you had a chance to interview Google co-founders Larry Page and Sergey Brin. What questions might you ask each about strategic planning for individual divisions and for the firm overall?
Explanation
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Strategic planning :
Strategic planning ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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