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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 8
Mission and objectives. Visit the website of the Sara Lee Corporation, whose slogan is "the joy of eating." Define the firm's mission and objectives, and discuss how its brands and activities support both. www.saralee.com
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Mission statement is a strategic plan th...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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