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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 10
What is the difference between a firm's mission and its objectives? Why is it important that both are conveyed clearly to employees and to customers?
Explanation
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Firm's mission :
• A firm mission's shou...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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