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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 11
Choose one of the following products and describe how it may (or already has) become vulnerable to substitution. Then describe an overall strategy-with two or three tactics-for reducing this vulnerability.
a. printed copies of periodicals or books
b. television
c. telephone landlines
d. travel agencies
a. printed copies of periodicals or books
b. television
c. telephone landlines
d. travel agencies
Explanation
Verified
Verified
Substitute product:
A different product...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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