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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 19
Why is it so important for a firm to identify its core competencies?
Explanation
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Core competency :
Core competencies are ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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