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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 21
Research a company such as L.L. Bean or Kraft Foods that has a number of different successful SBUs. What factors do you think make these units-and this company-successful from a marketing standpoint?
Explanation
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Strategic business units (SBUs) :
A stra...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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