Chat with AI
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 23
On your own or with a classmate, research one of the following large corporations. Select several product lines and classify each in the BCG matrix.
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
a. 3M
b. Johnson Johnson
c. Condé Nast Publications
d. General Electric (GE)
Explanation
Verified
Verified
BCG matrix :
Boston Consulting Group is ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
