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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 2
Suppose you have been hired as a marketer by an online retailer, such as Wayfair or Amazon, to help develop a new marketing mix. State one thing you would do to improve the retailer's position through each of the four strategic elements: product, distribution, promotion, and pricing.
Explanation
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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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