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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 6
How does the BCG matrix help marketers decide which products to offer? According to the matrix, which types of products are most desirable, and why?
Explanation
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BCG matrix :
Boston Consulting Group is ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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