Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 12

Economic environment. The U.S. Census Bureau projects what the U.S. population will look like in the next 15 to 25 years. Visit the Census Bureau's website and compare its projections of the U.S. population to current figures. What will the U.S. population look like in the future? How is it different from the current population? List two or three products or industries you feel will benefit from future population trends. www.census.gov/population/projections/index.html