Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 14

With a classmate, choose two companies or brands that compete directly with each other. Select two of the following or choose your own. Then develop a competitive strategy for your firm while your partner develops a strategy for his or hers. Present the two strategies to the class. How are they similar? How are they different?
a. Kmart and Target
b. Verizon and T-Mobile
c. Sea World and Universal Studios
d. Visa and MasterCard
e. Mazda and Hyundai
f. Chili's and T.G.I. Friday's