Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 20

Emissions standards for motorcycles took effect in 2006 under rules adopted by the Environmental Protection Agency. There were no previous emissions controls for motorcycles at all, but even under the new laws, "dirt" bikes for off-road use will be exempt. The standards add about $75 to the average cost of a motorcycle, according to the EPA, but $250 according to the Motorcycle Industry Council. Why do you think motorcycle makers did not adopt voluntary emissions standards? Should they have done so? Why or why not?