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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 26
Track your own consumer purchasing decisions as they relate to your income. Compare your decisions during the college year and the summer. Do you have a summer job that increases your income? How does that affect your decisions?
Explanation
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Consumer purchasing decisions:
The proc...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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