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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 27
What are the three questions marketers must ask before deciding on a competitive strategy?
Explanation
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Competitive strategy:
The competitive s...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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