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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 3
The U.S. Postal Service essentially enjoys a monopoly on the delivery of most mail. With a classmate, develop a strategy for a business that would compete with the USPS in areas that firms such as UPS and FedEx do not already cover.
Explanation
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Competitive environment:
The competitiv...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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