
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 9
Choose one of the following products. Working in pairs or small groups, present arguments for and against having the United States impose certain regulations on the advertising of your product. (Note that some products already do have regulations-you can argue for or against them.)
a. Smokeless tobacco
b. Firearms
c. State lottery
d. Prescription medications
a. Smokeless tobacco
b. Firearms
c. State lottery
d. Prescription medications
Explanation
Political - legal environment:
The poli...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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