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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 15
With a classmate, research a professional sports team that has threatened to move if locals don't approve subsidies to build a new stadium or arena. Do you think this is a savvy business move on the part of the team's owners? Or, is it an unethical move because area businesses will lose revenues if the team takes its franchise elsewhere?
Explanation
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Case synopsis:
Two BS executives hedge ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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