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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 13
Some marketers argue that search marketing is a more effective means of using the Web to advertise than traditional popup or banner ads. Research the concept of search marketing. What are some of the benefits of using search marketing?
Explanation
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Search marketing:
Search marketing refe...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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