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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 26
How can marketers use the concept of community to add value to their products? Give a real-world example of each type of community discussed in the chapter.
Explanation
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Community refers to a group of people wh...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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