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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 2
Visa offers a service called Verified by Visa. The purpose is to reduce Internet-related fraud. (MasterCard and American Express have similar services.) Research "Verified by Visa" and prepare a report summarizing the program and how it protects both buyers and sellers.
Explanation
Verified
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"Verified by Visa":
Verified by Visa pr...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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