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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 4
Working with a small group, assume your group designs e-business websites. Identify a local company that operates with little or no online presence. Outline a proposal that explains to the firm the benefits of either going online or significantly expanding its online presence. Sketch out what the firm's website should look like and the functions it should perform.
Explanation
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Online marketing occurs through web and ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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